Profico — My Own Company
Founded Profico in April 2026 — my own product & services company, taking everything learned from three years of freelance work and running it as a business.
Overview
After three years of solo freelance work, I founded Profico in April 2026 as my own product-and-services company. The site is live at profico.site; the work is ongoing.
Problem
Solo freelancing caps at the hours in a day. To scale beyond that — to take on bigger briefs, build products, and work with a team — you need a company, not just a personal brand.
Constraints
- Solo founder. Every decision, every line of code, still mine for now
- Live client work must keep running alongside company setup
- Brand, positioning, stack, and processes all designed from scratch
Approach
Built Profico as both a studio (client work for serious web builds) and a product lab (AI-led automation tools and internal products). The site itself is the first public artifact; the roadmap compounds from there.
Key Decisions
Launch a company, not just a studio
A studio billed hourly caps at the founder's time. A company can ship products, hire, and own IP. The bigger the structure, the bigger the ceiling.
Keep client freelance work running through the transition
Cash flow is oxygen. Quitting clients cold to "focus on the company" is how most early founders run out of runway before they ship anything.
Tech Stack
- React
- Next.js
- TypeScript
- Node.js
- Go
- Prisma
- PostgreSQL
Result & Impact
Company is live at profico.site as of April 2026. Client pipeline transitioning onto the company entity, with product builds queued behind.
Learnings
- Founding a company at the end of three years of freelance work means you're not starting from zero — you're starting from a client book, a reputation, and a stack you trust
- The brand, the process, and the positioning matter more than the tech stack from day one